Search ads on top of search engine

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Paid ads have two distinct benefits over most other customer acquisition methods: they can shorten the timeline to the results you want, and they’re hyper-targeted.

Organic search takes time, as does building your brand, reputation, email list, and customer loyalty. But the engine behind paid advertising lets you show specific messages to a specific segment of your target audience based on who they are and how they behave online—instantly.

The best thing about ads is the diversity of platforms and formats you can explore, including:

YouTube ads, including skippable and non-skippable video ads before, during, or after a YouTube video
Social media ads, like sponsored tweets, static Facebook ads, ads in Instagram Stories, and paid ads on LinkedIn feed and in LinkedIn inbox
results on Google and Bing
Paid ads can support your entire customer bulgaria telegram data acquisition funnel and move the right people into the next stage in the funnel. Not just that: it can level up the full customer experience.

Let’s say you’re an accounting software company. Here’s how paid ads could help you grow your customer base:

A search ad promoting an in-depth guide about managing cash flow in business. It targets search terms related to "business cash flow."
A Facebook ad promoting a branded business cash flow calculator. It targets people who have visited the in-depth cash flow guide.
A YouTube ad showing a stressed-out accountant who solves their stress with specific features of your product. It targets both your visitors from the above two ads, and everyone that signed up for the calculator in the past month.
A LinkedIn ad promoting a customer success story with quotes and tangible results. It targets people who have viewed your entire YouTube ad or engaged with it.
An ad on Facebook and LinkedIn that mentions a recently started free trial and encourages a paid plan signup. It targets recent free trial signups.
Retargeting ads, possible thanks to pixels (like the Meta Pixel) or your own data (like the emails your leads used to download a resource or sign up for a free trial), will bring you to your target customers’ attention in the ideal moment—and nudge them to take action.