As a marketer, you’ll know australia contact data that sending the right campaigns to the right audience is vital. After all, by providing personalised and tailored content, you’ll be able to truly speak to your audience, rather than sending out blanket offers or campaigns that are unlikely to connect.
By segmenting your audience, you’ll find it easy to send your customers messages that matter to them, without overwhelming them with ones that don’t. You’ll also be able to employ your resources more effectively and boost your ROI.
With this in mind, let’s take a more detailed look at what the marketing campaign segmentation process involves. In doing so, we’ll cover exactly how to segment your campaigns, why segmentation is so important, and how these segments can be used for personalised marketing. We’ll conclude by showing you how our products can help make your campaign segmentation efforts simple, accurate, and effective.
Market segmentation is the process of dividing your entire audience into smaller groups, known as segments. These segments are groups of customers or prospects who share similar needs, interests, preferences, and characteristics.