Can Peacebird continue to rely on the strategic transformation indonesia phone number sample path of cost-cutting and expense-controlling to achieve a significant increase in performance?
PEACEBIRD's main brands include women's wear , men's wear , Le Ting girls' wear and children's wear .
The semi-annual report disclosed that the men's and women's clothing products use "Nice T, Nice Together" as the core concept, conveying the idea of "youth without limits, diversified trends"; children's clothing mini peace has teamed up with "Despicable Me" to create the core category "Super Cute T", which combines classic Minions with diverse outfits; women's clothing proposed the "Peacebird Summer High Gloss Skirt" category for the first time; LEDiN takes "Heart-beating Dress" as the core to convey to consumers the new brand concept of "LEDiN, endless joy".
Although various brands have played with many concepts of positioning, the actual data is not optimistic. The revenue of all brands in the first half of the year has decreased year-on-year, with girls' clothing seeing the largest decline.
In terms of offline sales channels, namely store operating data, the revenue of both direct and franchised stores also declined, especially the direct-operated stores, which dropped by nearly 20% year-on-year. In terms of the number of stores, Peacebird opened 124 new physical stores (including franchised, direct-operated, four major brands and other brands) and closed 317 stores in the first half of the year, a total reduction of 193 stores.