I’ve shown you how numbers, sentiment, and power words can improve your organic search CTR.
But there’s another huge variable I haven’t mentioned yet: brand awareness .
It goes without saying that if someone is aware of your brand, they’re more likely to click on your website in the search results. In fact, data from WordStream found that brand awareness can increase CTR by up to 342%!
Increase brand awareness
For example, see the following search results:
Search Results
Which two websites are you most likely to morocco mobile database click on? NYTimesom and Simply Recipes, of course!
In other words, you want people to know about your brand before they Google it.
How do you increase brand awareness?
First, try Facebook ads.
Even if people don’t click and convert, Facebook ads can get a ton of eyeballs on your brand.
Facebook Ads
When users view search results, they are more likely to click on your result.
Also, create an email newsletter that is highly valuable.
Nothing increases brand awareness more than sending valuable content to people’s inboxes.