To determine the “parent topic,” we analyze the 1 ranking page for each keyword and find the keyword that sends the most traffic to that page.
Let’s put our previous keyword into ahrefs Keywords Explorer and check its “parent topic”:
What we see here mirrors what we saw in the search results. Most of our keywords fall into the same theme. The only exception is “whipped coffee without sugar,” so that deserves its own page.
However, our parent theme function is not absolutely ghana mobile database perfect. It cannot always give you the most accurate suggestions on keyword grouping this step is also called "keyword aggregation" in SEO, after all, Google search results are not fixed.
For example, shortly after publishing this guide, when I checked the parent topics of the above keywords in the keyword report, I got different results:
Here it is best to use the “Traffic share > By pages” report in Keywords Explorer. This way you can easily find out if the same page is ranking for these keywords.
Targeting search intent
Suppose you have the following keywords in your list:
coffee grinder
latte vs cappuccino
single cup coffee maker
Arabica coffee
how to brew cold brew coffee
manual burr coffee grinder
If you run an online store through a blog, you need to know what keywords your blog and products target.
For some keywords, this is obvious. You wouldn’t create a product page for “how to brew cold brew coffee” because it doesn’t make sense. Searchers want to know how to make cold brew coffee, not to buy brewing equipment.
But what about a keyword like “manual burr coffee grinder”? Do you use a blog post, or a product listing page showing the grinders you sell?