For a long time, “open rates” have been on the minds of email marketers. Since the launch of Apple’s MPP, open rates have been considered unreliable, but email marketers still need to track essential metrics. Is your email engagement on the decline? There are several reasons why this may be the case. However, there are simple methods you can use to email list australia improve the health of your email list, make your emails more compelling, and increase your email metrics.
Increasing email metrics means meeting goals
If you only focus on the revenue generated by your email marketing efforts , you'll have a rockier road to improvement. Instead, examine all the essential email analytics to gain as much insight as you can.
Although open rates aren't what they used to be, you can still use them to make comparisons. You should also consider click-through rate (CTR) and conversion rate. It's also important to track bounce rate and spam rate, as these are clear indicators that things are going wrong.
Increasing your email metrics correlates to an increase in your ROI. If people engage with your emails, your chances of converting are higher. In this article, we'll show you five simple ways to improve your email metrics so you can enjoy better results.
Check the quality of your email list
One thing that will certainly result in low clicks: when your email deliverability plummets.
Email deliverability should not be confused with email delivery , which is whether or not your emails are delivered. Email deliverability is the metric that measures how many of them make it to the inbox.
Without good email deliverability, you won't get results because your customers are unlikely to fish your emails out of the spam folder. Most customers will forget about you and quickly move on to your competitors.
How can you improve your email deliverability? There’s nothing more important to getting to the inbox than the health of your email list. And here’s the problem: email lists decay quickly. On average, 22.71 % of your email database decays within a year.