For example, the GAIA-X project, created

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To operate successfully in the EMEA region, technology and cloud companies must understand that privacy and trust are cornerstones of the culture of European society. Both global and regional providers must understand the intricacies of the European approach to privacy and sovereignty to meet customer expectations.

by representatives of business, scientific and political circles, aims to create a new generation of data infrastructure in Europe. The concept of the project envisages the creation of a digital ecosystem in which the acquisition, processing and provision of data and services based on them are carried out in an environment of trust - both in Europe and beyond.

Cloud providers operating in the EMEA region may costa rica mobile database negative consequences from such initiatives if their own data collection, provision and protection practices do not comply with European privacy values.

This once again confirms the view that the key target of technology and business is people. The attitude towards privacy in different cultures is a challenge that big tech companies have yet to understand. The history of this issue is long and very complex. Its roots lie in the social, political and economic traditions of each particular nation.

But the fact remains that privacy is an inalienable human right, and tech giants are unlikely to be able to ignore it. It is especially important for cloud players to embrace these demands rather than try to fight them. Only then can this market continue the rapid growth we have seen over the past decade.