Just compare it to purchasing products in the traditional way – at brick-and-mortar stores. A customer has to drive, walk, or take public transportation, browse items in the store, stand in a telegram service saudi arabia line to pay, and then make their way back home. An mCommerce app allows customers to browse your offers from anywhere, even on the go.
3. Reaching customers at the right time
Another key element among the advantages of mCommerce for businesses across different industries is that it allows for targeted timing. Mobile commerce applications help brands to reach their customers with the right message at the right time.
For example, you can send a push notification to app users who are browsing for an item and let them know that a new version of the product will be available in a few days. If you notice that someone is shopping at your online mobile store during a lunch break, you can help them complete the purchase by sending a personalized promotion.
By taking advantage of geo-tracking and programmatic advertising, you can connect with consumers during specific moments in their day. If you do it right, you significantly increase the likelihood that they complete the purchase.