3. Amplify post reach with employee advocacy

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Sprout's Post Performance Report. The top three highest-performing videos appear on the dashboard.
Employees are the heart of BTS content, so lawyer data adopting an advocacy plan will help amplify it. Creating an employee advocacy content strategy will extend your brand’s reach without additional paid spend.

Sprout’s Employee Advocacy platform centralizes shareable content so team members can easily post approved content to their various networks. For example, in an Edgio case study, the company used Employee Advocacy to generate $126,000+ in earned media value (EMV) in three months after launching the program.

A curated social media post on Sprout's Employee Advocacy platform.
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After a year of transformation, businesses are going all-in on social—90% of executives see social becoming the primary communication channel for connecting with customers, according to recent findings in the Harris Poll on behalf of Sprout Social. Business leaders don’t just see social as a communication tool though, they see it as a valuable source for business intelligence. In fact, 85% report that going forward, social will be a primary source of data to inform business decisions.