Automatic or manual campaign setup in Yandex Direct?

[jarinislamfatema]

The Campaign Wizard was launched in Yandex.Direct in early spring 2021. The goal of the new tool is to automate the work of a marketer who collects and optimizes semantics.

How this service adapts to the audience, how it works, how Gansu cell phone number list it differs from the usual Standard campaigns - the AdButton marketing group figured it out.

According to the author's idea, the Campaign Wizard was sharpened for novice marketers and advanced users who own a small business. It is very easy to set up and practically performs all optimization automatically. It is nice when there is no need to dig up key phrases . You just throw a link to a working site - the robot itself forms a semantic core and tracks interests.

Many experienced specialists took the program into use because of its simplicity. But some doubted that the traffic through autotargeting would be as high-quality as in the standard program, where semantics are collected manually.