Landing page vs Home page

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Comparison between a Home Page and a Landing Page – Source:SEO Guru Atlanta
On the one hand, the Home Page is usually the first page you see when entering a business's website. It usually has a menu with links to different sections. It serves to offer general information about a business, show all its products and services, tell its story, among other things. It is, therefore, a page with multiple navigation sections, objectives and content.

On the other hand, a Landing Page is created to sweden mobile database promote a particular product or service , or to get the user to perform a specific action . In other words, it seeks to respond to a user's need and not to all the needs that a visitor to a Home Page may have. This means that its design is simpler. After all, if it had a large number of links, resources, sections and content, the potential client could get lost among so many options and not perform the target action.

Essential elements of an effective landing page
On Landing Pages, less is more . Or not. In reality, it depends on the type of action you want the visitor to take, the product offered and the target audience, among other things. In any case, there are a number of key elements that cannot be missing from a Landing Page… And you will find out about them if you continue reading a little more (don't give up: having your own Landing Page is worth it ).

Headlines that grab attention
The digital marketing jungle is a ruthless world, where almost the only option to survive (if you don't already have a good customer base) is to stand out. Attracting visitors to your Landing Page and convincing them that taking the action you propose is necessary is not an easy task.