Tom kingsbury coles ceo told investors and analysts that company officials have taken significant actions to reposition the company for future growth. However, our efforts have not yet fully produced the expected results, in part due to the continued challenging consumer environment and weakness in our core business. During the second quarter, our customers demonstrated greater discretion in spending, which put pressure on our sales, even as customers transacted more frequently.
This overshadowed our strong performance in key growth nigeria telegram data areas, including sephora home decor gifts and impulse. Nonetheless, we continue to perform well operationally, which positions us to deliver earnings growth driven by gross margin expansion and strong inventory and expense management. Coles beauty division led the way in the second quarter. Sephora has experienced significant success, with total beauty sales increasing by approximately .
In addition, a partnership has been established with and a number of baby stores have been opened in march and are scheduled to be completed by march. The initiative includes baby furniture accessories and a new maternity brand. The register will launch quarterly and is designed to enhance the product offering for young families and potentially boost sales of baby and newborn clothing.
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