What is Programmatic Advertising and how does it work?

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This innovative form of advertising has proven to be highly efficient, providing advertisers with greater reach and relevance, while maximizing efficiency in spending resources and time. In this article, we will explain in detail what programmatic advertising is, how it works, and why it has become an essential tool for digital marketing strategies today.

Programmatic advertising is an automated method hong kong mobile database of buying and selling advertising space used in virtually all types of digital environments. This approach has been constantly evolving since the 1990s, transforming the way brands connect with their target audiences.

With access to vast amounts of data , programmatic advertising excels at precise targeting. Advertisers can therefore target more specific audiences based on demographics, behaviors, and interests.

The core process of programmatic advertising is based on Real Time Bidding . In this process, platforms equipped with automatic algorithms manage information from both advertisers and users. This facilitates personalization, as well as the actual exchange of highly tailored ads at the right time.

This method offers notable advantages, such as optimization of time and resources, along with greater effectiveness in segmenting and converting users , as opposed to old and traditional methods.