Emily McGuire is the email strategist at Atlassian. Massimo Arrigoni is the CEO at BEE Content Design. 2023 email marketing trends in design What/why: Every year, the attention span and interests of readers evolves — and designers need to evolve with it. Here’s what the experts think will be big email marketing trends in design for 202 Rise of neo-brutalism design “The neo-brutalism aesthetic has become an increasingly popular trend for email marketing. Neo-brutalism is characterized by strong angles and geometric shapes to create an atmosphere of certain strength and resilience.
We’re seeing more tech companies adopt this design style – particularly algeria whatsapp data those who are looking for a cutting-edge approach to their marketing campaigns (think Figma and Gumroad). They’re drawn to its bold angles, clean lines, and graphic elements that come together to offer an unforgettable visual presentation. Whether you’re a B2B or B2C tech brand, if you want your emails to stand out from all the noise in your customers’ inboxes, consider embracing neo-brutalism as a design strategy.” — Rukham Khan, data-driven marketing enthusiast, technology researcher, and writer at AllNewBusiness. Example of neo-brutalism design from Figma: An example of neo-brutalist design in a Figma email, which is one of two design-based email marketing trends listed here.
Source: Email Newsletter Examples Rukham Khan is a data-driven marketing enthusiast, technology researcher, and writer at AllNewBusiness. He believes trust should be the basis for all marketing communications. Increased use of GIFs “GIFs are going to be a real game changer in 202 They offer a fun and creative way to grab your customers’ attention in the right place of your email and drive more conversions.” — Annette Palmieri, BEE GIFs in an email. One of our experts believes GIFs in emails are still hot enough to be one of the 2023 email marketing trends.
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