Establish actionable sites and segments.

[kexej28769@nongnue]

Here's a step-by-step guide on how you can use the dashboard to optimize the SERP feature strategy that's right for your site.

For context, let’s say we’re working for a large supermarket chain with locations around the world. Once in the dashboard, we’ll quickly look at the Overview module, which will give us a strong indication of whether the SERP feature strategy is viable for any part of our keywords. We can only feel that organic is the road best traveled.

Clicking through our segments, we stumble bosnia and herzegovina number data one that is garnering a huge share of the voice – an estimated 309.8 million views, 33.4 million more than the 30-day average.

SERP Features Tab Overview Module

At this point, regardless of what the deal is with SERP features, we know we’re looking at a powerful set of keywords. But, because we’re on a mission, we need to know how much of the voice is a definition of SERP features.

Since the green part of the chart represents the organic share of voice and the gray represents the SERP feature share of voice, we can immediately see that features are generating a lot of visibility. Surprisingly, even more than regular ol' organic results.

By hovering over each section of the chart, we can see their exact breakdown. SERP features are driving 188.2 million eyeballs overall, 18 million more than the 30-day average, while organic results are driving just 121.6 million, also gaining share of voice along the way.

We believe that the SERP feature strategy is searchable for this segment.