This is where personalization and

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Furthermore, when you publish content, be it in any format, the most difficult part of the process has already been done: researching and structuring the essence of the content, the tone of the message, etc. Adapting to new formats is easy when this step has already been completed. A good way to do this is to have a checklist of all the content formats that can be adapted and create processes to make all of this simpler and more effective.

Interactivity and personalization it's no secret that people don't like australia whatsapp data generic content and, as marketers, we know very well that the more specific the message, the higher its conversion rate. But we also forget that a high conversion rate is a consequence of content that works on emotional triggers by creating a connection with the audience.

When creating a content experience, we must seek this connection. interactivity play a fundamental role. Personalization allows you to create a tailored experience for different members of this audience, increasing the chances of their engagement with the content. I'm not talking about simply putting the person's name in the subject of the email.