When trying to improve your trade show ROI, attending as many shows as possible can be tempting. However, it’s often best to focus on a few shows that are more precisely targeted to your ideal audience. If you’re just starting out with trade shows, it’s especially important to start with just a few highly relevant events.
Alternative marketing channels for boosting ROI
If you’re still not seeing sufficient ROI from trade shows or you just want to try redirecting some of your marketing dollars, there are many other marketing channels you can invest in to boost your ROI.
The first top meeting scheduler tool on our list is Nutshell Scheduler. This meeting scheduler is available as part of the Nutshell customer relationship management (CRM) platform.
Every business needs a CRM to help them manage all their custome qatar cell phone number r data and automate sales tasks. If you’re in the market for one,
Team communication tools
File sharing and editing tools
Team generative AI tools
Here’s an overview of the tools listed on this page:
Tool Name Tool Type Price Best feature
Slack Team communication Free, or $7.25+ per user per month for more features Different channels for different teams/topics
Zoom Team communication Free, or $13.33+ per user per month for more features Ability to create smaller “breakout rooms” within video calls
Microsoft Teams Team communication $4+ per user per month Integration with Microsoft Office
Trello Project management Free, or $5+ per user per month for more features Ability to customize lists and boards
Asana Project management Free, or $10.99+ per user per month In-app chat feature
ProofHub Project management $45+ per month Team chat and file sharing capabilities
Microsoft 365 File sharing and editing $8.25+ per user per month Access to full Microsoft Office suite
Google Drive File sharing and editing Free, or $6+ per user per month for more storage Multiple team members can simultaneously edit documents
Dropbox File sharing and editing Free, or $9.99+ per month for more storage Dropbox Paper allows team members to co-edit documents
That’s not to say it’s inherently better than either of those tools. If you want the best video meeting platform out there, Zoom is still the way to go. The same is true of Slack if you want the best text chat platform. But if you’re happy to settle halfway on both of those things, you can save some money by getting Microsoft Teams to cover both functions.