The Impact of Content Strategy on Lead Generation

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”design: the design relies on three cta buttons, two of which are sales-oriented “shop now and save”, above the fold and below in the email. At the bottom of the email, they have a third cta button for driving traffic to their website, encouraging users to explore more products. The bold and block-type font corresponds well with the book products, and the bright and black colors create an appealing look.Last chance emailsour set of black friday email examples wouldn’t be complete without last chance emails. Their main objective is to create a sense of urgency in order to boost sales even further.

They are usually sent a few days before the sales ends, or during belgium whatsapp data the last or even hours. Our selection goes like this:takeaways:the sense of urgency is created in almost every single sentence, using phrases like “do it quick,” “the end is nigh,” “truly nigh,” “your last chance,” “while it’s cheap,” and “before someone else.”content: the content uses creative language, playing with the usage of the word “nigh,” as well as “snap up” and “stock up.” it also leverages the alliteration “breakfast bargain” to stress both the product “breakfast” and the sale “bargain.

”design: apart from their brand color, which they’ve used as a background, they have used pouring milk and scattered cereal on the design to make it look more appealing and outside-of-the-box. Takeaways:the most important part of the email is above the fold, and very appealing with lots of visuals and contrasting fonts. The main cta button is within that part as well. Content: there isn’t much content in the email, but it’s straight to the point with phrases like “black friday deals,” “last call,” “book today,” and “don’t miss out.