Messages that place this content, change and

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Promote evergreens more frequently in social media channels by

This way you can repeatedly draw your potential customers’ attention to, for example, a white paper or e-book.
This increases the recognition value of your content among your target customers. Your potential customers may be in a different phase of the customer journey and are now interested in the e-book or white paper on offer.

Measure your content success
The best way to see the performance of your content cash app database is to create a monitoring table. Enter the most relevant performance of each content offer at each point in time in a table.

How often should you poll?

For static website content, examining the data monthly is usually sufficient. For content in blog posts and other content offerings (e.g. larger e-books, white papers or case studies), you should analyze daily or weekly data depending on the traffic of the content offering.

Use various success metrics to measure performance:

number of views
How often was the webpage, blog post or landing page for your content offer accessed? How often was the content offer downloaded?

length of stay
How can you keep users on the site longer? For example, does integrating a video help?