Three ways to organize a VKontakte store E-commerce in social networks E-commerce in social networks Back in 2015, the platform launched the "Goods" service. Since then, the platform's technological infrastructure has been actively developing, providing various opportunities in the field of social e-commerce. The first way Organization of a full-fledged product showcase (without an official website), with the ability to "write to the seller" via chat in the product card.
This is how most VKontakte stores function today. Pros: simple philippines whatsapp number free implementation and management. Created in a couple of clicks. Cons: no system for inventory control and order management. All actions are performed manually. The second way Merging the VK showcase with the official website, when the product card on the VKontakte page has a “buy” button that takes the user to the website, where the order is placed.
Plus: suitable for online stores and companies that have an official website with the function of ordering goods or services. Cons : To make a purchase, the user must take additional steps, which can negatively affect the final conversion. The third way The user can complete the purchase from start to finish while remaining in the VKontakte product card: leave their details, select the delivery method, and pay for the product using VK Pay.
Pros: perhaps the best way to organize an online store without an official website, as well as the ability to make a purchase without changing the interface. Cons: more complex implementation than the first two options. Sales in Social Networks E-commerce in social networks E-commerce in social networks In the case of the Social Network, there is a significant lag in the development of technological capabilities for e-commerce.
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