Video transcription

[kexej28769@nongnue]

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Hello, Moz fans. Welcome to another Whiteboard Friday. I'm Tom Kipper. I'm a consultant at Distilled, and today I'm going to talk to you about whether you need local pages. To be very clear about what I'm talking about, I'm not talking about local rankings as we typically think of them, the local map pack results that you see in search results, Google Maps rankings, that kind of thing.

A 4-step process to decide if you need local pages
I'm talking about the traditional, 10 blue link ranking tunisia number data for local pages, and by local pages I mean national or international business pages that are location-specific. What are some examples of that? Maybe on Indeed.com they have a page for jobs in Seattle. There's actually no brick-and-mortar location in Seattle, but they have a page that's about jobs in Seattle.

You can find something similar with flower delivery. You can find something similar with used cars, all sorts of different verticals. I think this can actually be a pretty applicable tactic. There's a four-step process that I'm going to outline for you. The first step isn't actually on the board. It's just doing some keyword research.