Below are 7 main parts of the methodology for conferences and exhibitions:
1. Identify participants who fit your Ideal Customer Profile (ICP).
Use participant lists.
Identify likely participants if lists are missing.
Using information from previous year's events, event azerbaijan phone number list apps, and even educated guesses are great sources of attendee information.
2. Develop a messaging strategy based on the times, locations, and commonalities of the upcoming event.
3. Conduct a multi-channel pre-event communications campaign inviting people to meet (e.g. for coffee, at a booth, or at a pre-determined location). Designing this aspect of your meeting strategy is critical to success.
4. Send key executives and/or sales teams to the conference.
5. Coordinate meeting day details, including reminders, locations, and meeting windows.
6. Give salespeople the opportunity to host opening sessions at the event.
Benefits of the B2B lead generation methodology at events:
No unnecessary interruptions in the schedule - participants get the most out of every minute spent on the conference.
Only High-Quality Leads - Sales and Ideal Client (ICP) research ensures you only meet with qualified prospects - eliminating unqualified event attendees is just as important as targeting the right ones.
Opportunity to find partners in advance - you will have full-scale sales meetings with decision makers, while others only look for them at the event.
Effective sales management - you will have time to learn everything you can about the people you meet, their companies and business objectives.
Right time - since the meetings have been scheduled in advance, you will not have to change your busy schedule.