Comment Rate: .
Conversation velocity: the number of conversations that occur in a single social media post. On Facebook, Google, LinkedIn, Pinterest, and Instagram, this would be comments; on Twitter, this would be replies.
Engagement as a percentage of audience: The total number of interactions across all social networks divided by the total audience.
Engagement per Fan/Follower: The total argentina phone number list number of engagement actions for one network divided by the number of fans (or followers) for that network.
Virality: The speed at which content spreads across a social network. A good way to measure this is the total number of shares a piece of content receives.
Attraction Metrics: Building Relationships
At this point, those who once simply chatted with your brand on Twitter or Facebook may begin to dive deeper, digging into your website to see what you have to offer. Engagement metrics focus on their experience there - whether your audience is aligned with your offering and what value you provide. An analytics provider like Google Analytics can offer many of these metrics.
Blog Subscribers: The number of subscribers to your blog.
Bounce rate: The percentage of visitors who only visit one page on your site, returning to where they came from instead of continuing on through the site.
Transitions: the number of clicks on a link in a message on a given social network.
CTR: The rate at which your audience clicks on a link in a post on a given social network, determined by dividing the number of clicks on a post by the number of times the post is shown.