Telemarketing Campaigns That Focus on Qualified Leads

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They start off with the top left side, then proceed to the top right side, moving down towards the bottom left and then bottom right, thus creating an imaginary “Z” pattern (see example below). An important thing to keep in mind when creating zig-zag email patterns is to place the most important information on the top horizontal line, where readers put the most attention. It should be followed by the diagonal line that leads users to the engaging copy and CTA, while the bottom horizontal line gives them the final CTA and copy.

White space can help you separate different sections in the Z-pattern.This visual hierarchy pattern is an efficient way to keep your readers engaged and make them go through all your email content. The zig-zag denmark whatsapp data pattern is perfect for emails that include lots of information, but still need to be visually appealing, such as weekly updates, product-oriented emails, travel tips emails, and others. F-PatternThe F-pattern layout is a variation of the zig-zag pattern – it uses the following visual hierarchy: the most important information is at the top, followed by less important information on the left sides below, including the call-to-action at the bottom.

This layout also follows a natural reading pattern, as users tend to read one section at a time, left to right, with CTAs at the bottom of each section, where the reader’s eyes are drawn to. As the content goes, the text on the right becomes shorter, gradually leading to the CTA button. The F-pattern layout is good for emails with lots of information that needs to be easy-to-read and mobile responsive. It is best to use the F-pattern for news emails and product announcement emails.How to pick the best layout for your content?To help you pick the best layout for your content, we’ve prepared the most commonly used email layouts for the main types of email content:Newsletters usually use a single-column or two-column layouts, as well as Zig-zag and F shapes.