In an ideal world you would be able to answer these questions without thinking too much, but we know it doesn't work that way.
It will take some work to answer them.
That's why you need to keep an eye on customer comments on your social media, comments loan data on your products, and even comments on your About Us page.
To acquire more data, I also suggest a little market research .
Send an email to your customers to understand what they think about you and your product, offering some benefit to those who participate in the research, such as a discount.
This way you get the maximum participation to leave the answers much more complete.
Extra tips to improve your branding :
Develop a strong logo created by someone with branding experience ;
Integrate your brand across all the media you use, using the same profile image on all your channels;
Create a Branding Persona and be consistent with your tone and style across all your channels.
Now that you understand who you are in the eyes of your client, let's move on to the strategies that will differentiate you from your competitors.
2. Share your story
Throughout humanity's journey, many stories have been told. As human beings, we are better able to remember and connect emotionally with others through storytelling than any other medium.
You must tell your brand story in a way that inspires trust in your potential customers. The goal is to convey the feeling so that you are remembered.
Who doesn't like a good story?
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