Feedbacks and A/B testing

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Calls-to-action and links
The development of the text is a very interesting stage. You can play with the content, make jokes, include images, videos and many other tricks to win over people.

However, never lose sight of the strategic objective of email marketing , which is to nurture your contact base to the point of transporting recipients to a landing page or directly to a sales page for the product or service.

It doesn't matter much here if the reader clicks on the link without finishing reading the email : the goal has been achieved. To increase the chances of this happening, it is necessary to give the reader more opportunities by including links or CTA buttons throughout the message.

Have you noticed that in the example above we included the same CTA three different times? We repaginated the call to action, adapting it to each moment of the text, but the destination was the same.

It's always good to remember that there is no foolproof recipe for writing good email marketing rcs data texts . In this post , we review the best practices for the quality of your email marketing strategy , but it's important to keep an open mind.


Audience feedback is always a bit unpredictable. Your prospects or leads may react in a completely different way to each of the tips we gave you here.

That's why it's very important to analyze the most important metrics for your goal , such as open rate, conversion rate, and bounce rate.

Use this information to better understand your persona's behavior and formulate some hypotheses for changes and adjustments to your emails . Using A/B testing allows you to find answers to these hypotheses and makes your email marketing texts more assertive and effective.

Keep in mind that when it comes to email marketing , the success of the strategy is not determined by you, but by your recipients and their preferences.

You are becoming an expert in Email Marketing , but there are always some points that can be improved. To complete your strategy, read this post to discover excellent email marketing tools and subscribe to our newsletter to stay informed with all the news!