Loyalty Program Members: Hilton Honors, the company's loyalty program

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Group and Event Planners: Hilton targets organizations and individuals who plan large events, such as conferences, weddings, and corporate meetings. This segment relies on Hilton's extensive event facilities, catering services, and group booking options.
Group planners often choose Hilton for its reputation, comprehensive service and ability to accommodate large numbers of attendees. This increases Hilton's potential for higher revenue streams through block bookings;

includes many customers who regularly stay at Hilton properties. These members are motivated by rewards, upgrades and exclusive offers. This segment enjoys benefits and participates in promotional activities such as referral programs, which further drives customer retention and long-term revenue for Hilton;
Travel agents and corporate travel managers: These professionals represent another critical customer skype data segment for Hilton. Travel agents and corporate travel managers frequently book accommodations for their clients. They are attracted to Hilton's commission structures , ease of booking, and quality assurance. Building strong relationships with this segment helps Hilton secure consistent corporate bookings and expand its market reach.