Why do Internet users leave my site?

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When designing a website, we usually focus on its appearance. We think that an attractive graphic design will make the site attract more customers. However, by taking this approach, we risk making mistakes that lead to reduced conversions. This raises questions: why do Internet users decide to leave the website? What mistakes contribute to this state of affairs?

The article answers the questions:

Why do Internet users quickly leave a website?
What elements on a website might be distracting?
How to improve your website?
Just making a website is definitely easier than getting it to a state that buy korean phone number guarantee high conversion . It is necessary to conduct a series of tests , as well as to have extensive experience in such issues as user experience and user interface . However, it is possible to indicate the most typical errors, the impact of which on conversion is simply huge.

Contents:

Navigation on the site is not intuitive
Pop-ups that are annoying
No clear information that the site is safe and genuine
Music and videos play automatically on the site
Lack of multi-channel communication
Content loading too slow
Summary
Navigation on the site is not intuitive
Navigation is a very important element of every website. What irritates users the most and consequently kills conversion is its lack of intuitiveness . It is impossible to search for specific information when you are wandering through a maze of links and references that do not work. Sooner or later, the Internet user will decide to leave such a website.

Badly executed navigation is not only disadvantageous for the user, but also for search engines, which can consequently lower the position of the website . The rule that is worth following when it comes to navigation is to put yourself in the role of the customer. If there are any doubts regarding navigation , a good solution is to decide on a UX/UI audit . This is an excellent way to indicate all errors that occur in navigation.

Pop-ups that are annoying
What can be very annoying are all the pop-ups , as well as 301 redirects . A significant number of users who come into contact with such windows automatically close them. They do not even look at what content was in the windows. Many people will say at this point that such windows can be seen on almost all websites today. However, it must be remembered that they are usually well-matched and most often appear in some context. It is unacceptable for windows to pop up immediately after entering the site. Bad pop-ups negatively affect conversions , significantly reducing them. They do not contribute to their improvement in any way.

No clear information that the site is safe and genuine
Perhaps leaving a site is because the site does not give a sense of security and makes Internet users doubt the authenticity of the company. Customers are certainly not naive and do not want to trust the first company that comes their way. If the browser displays a message that the site is not secure, most Internet users will leave immediately.

An SSL certificate is of great importance today, even if we do not store sensitive data or sell specific products. Most web users do not realize that an SSL certificate is actually unnecessary in a given case. If Google states that a website is unsafe and there is no green padlock, most customers will leave it immediately. That is why it is a good idea to opt for the HTTPS protocol . However, it should be remembered that in some cases an SSL certificate is not enough.

Music and videos play automatically on the site
This mistake is still made on a mass scale. Internet users generally want to decide for themselves whether they want to watch a recording or listen to music at a given moment. This should not be forced on them. It is important to remember that such additions make Internet users irritated and, as a result, they leave the site. Conversion significantly decreases. It is enough to get rid of these elements to observe a significant improvement.

Lack of multi-channel communication
You are looking for quick information about a product and you go to the website of an online store that has something in its offer. You notice a telephone contact . However, when you call, it turns out that the person who answered the phone knows absolutely nothing about the technical aspects of the product. A significant number of customers who encounter such a situation will decide to immediately go to the website of the competition. What's more, they will often find an instant chat with a consultant there . He will have all the parameters of the product in front of him, and thus will easily provide answers to even the most difficult questions asked by the Internet user.