Why customer focus is necessary

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Pizzeria 1 assumed that customers wanted cheap pizzas. They set low prices, and the number of orders actually increased. However, the quality of service declined. Employees began making mistakes in orders, and the wait became longer. As a result, customers were not satisfied.

Pizzeria 2 had a different strategy. It conducted customer surveys. It turned out that in addition to price, guests valued the quality of products and the level of service. The pizzeria introduced a pre-order system via a mobile app. This allowed customers to place orders in advance and avoid waiting.

Pizzeria 2 also noticed that families with children often came to them. In response cameroon phone number list to this, they created a special children's menu and began to bring children coloring books. This made the wait more exciting for the little ones.

As a result, pizzeria 1 lost many customers due to poor service and quality. And pizzeria 2 increased its profits and the number of regular customers who appreciated the attention from the establishment.

Customer focus in business is not just the ability to identify the desires of customers. It is also the ability of the brand to satisfy these desires at all levels. The main goal is to make customers love the product and service so much that they come back again and again.

Customer focus allows companies to grow and develop. Let's look at 5 reasons why businesses should care more about customers:


A competitive advantage appears
Nowadays, there is huge competition in almost every market. Therefore, it is becoming more difficult for a company to stand out due to price or functionality. High-quality service, attention and care for the client - all this is difficult to copy. With the help of customer focus, a brand has the opportunity to declare itself and provide a competitive advantage.