In the digital age , companies must build an effective online presence to stand out in an increasingly competitive market. This paper explores how brands in the textile and chemical sectors are using digital platforms to engage with their audiences, strengthen their identity and respond to the demands of the ever-changing global environment.
The strategy of textile and chemical companies is clearly focused on a few main social networks. Most of these companies are not present on all platforms, but rather tend to maintain active accounts on only a couple of them.
LinkedIn: the pillar of communication
The main focus is on LinkedIn , where companies have a thailand telegram data minimum number of followers of around 2,000, and the largest reach up to 30,000. Many companies have more than one account on this network, and although there is always a main account, the secondary ones are not abandoned. They post quite frequently about events, products, staff, holidays, among other topics.
There is a very clear and consistent content pattern across companies, although there is also some variety. Most of them publish images and photos of events in which they participate, promote their products and celebrate important festivals, such as Hindu ones, in the case of Indian organizations. Sustainability is also a recurring theme, reflecting their commitment to environmental responsibility.
LinkedIn: content and corporate culture
The LinkedIn pages of these companies are synonymous with innovation and sustainability . There is a great deal of effort on the part of the brands to show creativity and offer quality products. In addition, English is the predominant language, making their content accessible to a global audience.
The strong presence of Hindu culture is also evident in Asian companies, especially in India, which represent the vast majority. Many posts reflect festivals, events and special days specific to this religion, which adds a unique cultural touch to their content.
The language used in these publications strikes a balance between formal and informal. This allows them to maintain close communication with their potential clients, avoiding a distant tone, but maintaining an appropriate seriousness that inspires confidence.
LinkedIn is undoubtedly an essential social network for companies in this sector that want to build a solid digital presence. Although the environment is more competitive, it is essential to have an active presence on this medium to stand out in the industry. Since most companies invest a large part of their time and resources on this platform.
Blogs and news: Commitment to sustainability
In addition to LinkedIn , another important focus in the digital world for these companies is blogs and corporate news. Many brands publish articles related to sustainability, addressing both problems within the industry and possible solutions. Sometimes these articles combine both perspectives, offering a comprehensive view. They also publish sustainability-related news, recent laws, new solutions, and in some cases, about the company itself.
However, blogs have a more irregular publishing frequency than LinkedIn. Despite this, almost all companies publish at least one article per month, which demonstrates a constant commitment to this communication medium.