What is rebranding and how to improve a company's image?

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Both brick-and-mortar and online business leaders know how important it is to keep up with the times and adapt to trends. Implementing changes is aimed at improving the company's position among competitive brands and the perception of the company's image. But that's not all. You need to plan conscious changes in your business and check when to act.

Rebranding is not just about changing the logo
Although many still identify brand rebranding with UAE cell phone number list its visual elements, this process is much more complex. Many areas are subject to change, and the main ones include:

graphic elements used to promote a particular type of activity (for example, on leaflets or on a website);
assortment;
company name;
recipients;
content distribution methods.
Rebranding a company from a marketing perspective goes hand in hand with modifying individual elements. It is about changing the way individual ideas are communicated to specific consumers, focusing on presenting the freshness of new solutions offered by the company or taking into account other ways of reaching existing customers.