Are you already up to date with the latest in Digital Marketing?

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Have you been keeping up to date with what's happening in the digital marketing world? If not, I suggest you stick around at Six!

So let's talk about what's new that we have to enjoy in the field of digital marketing.

But don't forget that many things can come to contribute positively to the results of your business, but the ideal is to align this with the other tools that already make up your marketing strategy (if they still produce results, of course).

After all, in the age of technology, the emergence of new buy mobile database is common, but that does not mean that others are no longer important.

Now let's get to what interests us today: news about digital marketing.


Searches for creative gifts have grown on Google

Now prepare this trigger to think about a Mother's Day campaign.

Returning to the subject… it is notable that, due to the pandemic, making people spend more time at home, there was an increase in specific searches for how to give special gifts, even from a distance.

This factor resulted in searches such as: “how to celebrate” / “how to celebrate a birthday in a meaningful way” / “how to celebrate a birthday during quarantine” — with a 30% increase. Another highlight for this type of search is those related to video production.

This shows that, even with the obstacles that the pandemic has imposed on the way of consuming, people do not put aside the realization of something significant, when it comes to special dates.

So, think about how your business can bring solutions to your target audience. We know that the current situation is still as difficult as it was last year, but your company can, in some way, help to contribute positively to this scenario.