Performance Marketing Tools

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New user vs old user
Do you remember that we told you above that the one-way message sent in digital marketing was massive and that users were influenced by advertising? Well, that customer was left behind with the arrival of the Internet, since now they are very critical and very informed.

Consumers have information at their fingertips, with just one click on the search engine, they are aware of the latest and greatest products, they look for recommendations in reviews, they read blogs and they can form their own image of your brand through this information that appears, or not, on the Internet.

Performance Marketing what is it
However, to implement performance marketing canada mobile database you don't have to sit back and wait for results. You have to work, and a lot. That's why we're going to tell you here which are some of the tools that shouldn't be missing from your marketing strategy:

– PPC campaigns
Pay per click. There is no doubt that this is the advertising with the fastest return on investment. You invest and immediately get results, since here you will only pay for the ads that the user clicks on to visit your advertising. Yes, it is that simple and efficient!

You can choose not to pay per impression or exposure, so you can control your budget and segment according to the audience you want, and that way, you can sit down and measure results immediately. It's that fast! These campaigns can be run on Google, Facebook, Instagram and LinkedIn Ads.