Attracting customers through video increasingly requires a clear understanding of what types of content to create and how to adapt your videos for different distribution platforms.
In the next few articles, we're going to try to help you create videos that stand out from the competition. Our goal is to help you understand the different types of content for video marketing and how to develop a plan to create it.
What do we mean by video marketing?
Video marketing is the technique of freight forwarder email list incorporating video content into our marketing channels to attract customers and get their attention towards our products or services.
Marketers offer video content through their website, social media, and traditional advertising mediums. Video content can be distributed organically to attract the attention of active customers or through paid media to attract new potential customers.
With the tools available today, video marketing is within reach of any budget, however, it is important to know the different uses for each type of video content that can be created.
Fifteen years ago, video marketing was limited to cinema or television ads, but today there are countless platforms that accept it, from TikTok to YouTube, and it is used for different and varied objectives.
Types of videos 1- Educational videos
Educational videos are used to show viewers how to perform any task related to their daily work or industry.
These types of videos are very useful in attracting customers because they provide more value to customers than a simple advertisement of your product and solution.
For example, a video showing how to carry out a daily task for your target audience will be useful and will position your brand as an expert in your customer's mind, before you send them a commercial offer.