What methods should be used when developing a banner?

[jarinislamfatema]

It is not enough to just come up with a banner, it is important to test it and understand how effective it will be. The following methods are used for this: Content. The banner must be relevant and meet the expectations of users. Therefore, it is necessary to use keys that are suitable for the target audience. A/B testing. Conducted to evaluate the effectiveness of a banner. In this testing, 2 banners are shown to several groups of users, and as a result, the most clickable one is determined, which can be used in the future.

Rotation. Over time, banners at one point become boring Namibia cell phone number list to users, so it is better to change their places or even move them to another part of the page, which will also help to avoid banner blindness. Formats: It is necessary to optimize for different platforms, as the number of mobile Internet users is growing every day. The best effect is achieved by brevity and simplicity. You shouldn't come up with something too complicated, as there is a chance that the user will simply pass by without understanding it, or everything will seem too complicated to him.

Personal banners When looking at a banner, the user should quickly understand what problem it solves and why he needs to follow this link. To do this efficiently, the advertiser must understand who his main client is, for whom he is making this advertisement. In order for ad personalization to be most effective, dynamic remarketing is used . The user is shown creatives with products that he/she previously viewed. Formation occurs automatically based on user data. Personalized advertising is suitable for absolutely any audience segment, and it can be used quite effectively. Focus on the target audience Often, the user does not stop at advertising, since it does not correspond to his requests and is simply not interesting to him.