We all make a mistake at some point

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And when that happens, perhaps our greatest wish is that no one remembers it. But today social media can amplify those mistakes like the most powerful speaker in the world: the news is shared until your mistake has thousands of witnesses. Until your mistake goes viral.

If that is already serious when it happens to any mortal, it is even worse when it happens to a Community Manager : the spokesperson of a brand. Community Manager mistakes can be funny or they can cause irreparable damage to the brand they represent. Nobody wants their mistake to end up being a Trending Topic on Twitter. However, these slip-ups can be avoided if care and attention are put into the work. That is why we believe that these Community Managers deserve a little to be remembered by us for their most epic

To make matters worse, when apologizing they made kuwait mobile database ANOTHER typo, writing “our deepest apologizes” instead of “our deepest apologies.” Someone please get that Community guy a spell checker.


Tourism Ireland : Towards the end of the year, Tourism Ireland launched ‘Fill Your Heart with Ireland’, the first global marketing campaign using heart rate data. To do this, it asked a couple to wear the custom-made technology during a holiday in Ireland (as well as head-mounted cameras). It then tracked their physiological responses to various experiences and used the data to determine which images were included in the final advert. The idea was to show the heart-warming effect Ireland has on visitors through raw data (and not through online reviews or biased opinions). By combining storytelling with technology, the campaign certainly touched the hearts of its audience, as it had intended.