Once you have a website with the entire sales process defined and the connected gateways, the most important thing remains: attracting potential customers to your website .
There are many strategies to start generating traffic for your website:
SEO
SEM
Social networks
Sales Portals
Offline Strategies
Each company has a different strategy . SEO takes longer to achieve and its results are long-term.
SEM is a good strategy to start with as it allows you to get a lot of visitors in a very short time and make yourself known. You should take into account how much your keywords cost .
Social networks or sales portals are good showcases for your products. Take advantage of the visibility of already positioned sites to promote your product. They usually work on the basis of monthly fees or payments to improve your visibility.
Finally, offline strategies such as QR codes for reviews, gifts, raffles, handing out flyers, etc. are practices that are often cheap and effective. One of the strategies that works best is sending a QR code with each order to ask the customer for a Google review.
Recommended reading: Importance of reviews on Google listings .
Marketing and advertising are a huge monthly cost. It is the basis of any online store to get sales. Whether it is a more time-intensive approach or where most of the company's resources are spent. How do you plan to bring customers to your company?
The famous opportunity cost
Your store is not something that runs on its own, but rather something that you need to devote your attention to in order to make sure everything is running smoothly.
Many unexpected events can arise in your online store thailand code number on a daily basis. Some of them are caused by sales to your customers, while others are simply a product of chance. It is perfectly normal to have to deal with any of the following:
A customer requests a refund
Your web server is down
An important update has emerged
They write you emails with support or purchase questions
There was a failure in a purchase
There are problems with the payment gateway
And the list goes on . Most of these events are nearly impossible to predict, but they all have one thing in common: they need your time and attention to resolve.
Since your most valuable asset is time , catering to the needs of your online store is a clear case of opportunity cost. In other words, the time you dedicate to your ecommerce portal cannot be invested in other projects. This is the real cost of an online store.