Clicks are transitions to a website or landing page from advertisements.

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CTR (Click-Through Rate)
The percentage of users who clicked on your ad relative to the total number of impressions. A high CTR indicates that your ad is attracting the attention of your audience.

CPC (Cost Per Click)
Average cost per click on an ad. This indicator helps canada mobile database to evaluate the effectiveness of expenses on contextual advertising.

Conversion Rate
The percentage of users who performed a target action after clicking on an ad. This KPI allows you to measure how successfully a contextual advertising campaign leads to conversions.

ROI (Return on Investment)
The ratio between the return on investment in advertising and the costs of advertising. ROI assessment will help you understand how profitable it is to use contextual advertising to achieve your goals.

CPA (Cost Per Acquisition)
Average cost of attracting one new client through contextual advertising. This indicator is important for determining the effectiveness of the campaign.

ROAS (Return on Advertising Spend)
The ratio between advertising revenue and advertising expenses. The ROAS assessment will help you understand how much income each ruble spent on advertising brings to the company.