This sales model eliminates all types of intermediaries

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Including intermediaries, distributors, retailers and sellers. Unlike the traditional B2C (Business-to-Consumer) sales model, according to which the purchased product gets into the hands of the buyer, it goes through a number of logistics points - from the manufacturer itself, through distributors, suppliers, storage - from where it goes to the store, where it is sold through the seller. Today, the D2C model is becoming increasingly popular. It is most successful in the fashion, cosmetics, electronics and furniture industries. The essence of this model is the answer to two fundamental questions: "how to sell" and "who to sell to".

The question "what?" plays a less important role in Iran cell phone number list this case. This type of sales is a consequence of modern market demands and new sales opportunities that have opened up thanks to the Internet and e-commerce platforms. The current global situation with the Covid-19 virus has certainly contributed to the strengthening of the D2C method. The introduction of quarantines and all sorts of restrictions on retail trade over the past year and a half has shown that traditional B2C sales may not be enough to stay in the market. But customers are also more likely to shop in a completely different way than before.

Today, consumers are much more likely to use e-commerce platforms when shopping. Moreover, they also turn to social media to get information about a specific product, which is becoming one of the best means of promotion and marketing. A manufacturer implementing a D2C sales system has two ways to deliver its product to the customer. The first way, which allows for direct trading of goods, is to use e-commerce platforms. This option is mainly used by those companies that want to "spread their wings" in the retail industry, but it is not the rule. However, this solution does not give complete freedom in choosing the price, which will often have to be adjusted to take into account the competition.