By using platforms that customers already interact with daily, businesses can communicate more effectively and foster closer relationships with their customers.Person crossing the street with a backpack and a white striped t-shirt. He has a phone in his hand and smiles while looking to the side.Improve Customer Satisfaction and RetentionBusiness messaging platforms like WhatsApp are revolutionizing customer satisfaction and retention.
Consider this: In 2022, 55% of businesses sent text messages pakistan telegram data to their customers, an increase of 27% year over year from 2021. The same study indicated that 70% of consumers subscribed to commercial messages from at least one company in this period, representing a 12% increase from the previous year.
6Advertisers, for their part, also appear to be satisfied, with 81% of them indicating that these channels help them build stronger relationships throughout the entire customer journey and at pre- and post-sale points.7 As these figures suggest, the growing adoption of platforms like WhatsApp is not just a passing trend, but a considerable (and growing) force in the marketing sector.
It should be noted that this increase in popularity is closely linked to a messaging channel's ability to facilitate more personalized and direct communication with customers, features that are no longer a mere preference in today's market, but a necessity. In fact, 76% of consumers in 2021 reported feeling frustrated when companies don't provide personalized experiences in their marketing.