Screenshot of the HubSpot facebook tools ads campaign

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9. Active Campaign
The boom of Facebook’s ad network highlights how the platform is a powerhouse for lead generation.

From retargeting and list-building to driving leads to landing pages, ActiveCampaign does all of the above. ActiveCampaign is a customer experience automation platform that combines several tools in your marketing stack, such as email marketing, automation, CRM and sales tools, to help businesses create personalized and targeted marketing campaigns, including on Facebook. Its integration with Facebook ads allows marketers to create focused, targeted segments and lookalike chinese student data audiences for the most impactful campaigns.

Screenshot of the ActiveCampaign social media tools
10. Adroll
Adroll isn’t just another ad platform; it’s ecommerce-specific. The platform makes it easy to run campaigns across multiple platforms with an emphasis on retargeting ads. Marketers will be able to deliver personalized ads to audiences who had previously interacted with their brand, boosting the chances of conversion. One of the latest features from Adroll is the use of AI-powered ad optimization to analyze campaign performance and automatically adjust bidding, budget allocation and audience targeting. This type of AI-optimization allows businesses to maximize ROI without manual oversight.

Screenshot of the Adroll facebook campaign dashboard.
11. Sendible
Sendible‘s suite of Facebook marketing tools is tailor-made for agencies. The platform simplifies managing multiple social platforms by reducing back-and-forth. It provides a centralized dashboard where marketers can schedule and publish Facebook content, respond to comments and track performance metrics all in one place. The platform’s Facebook-specific analytics provide insights into audience engagement, content performance and post reach, helping marketers refine their strategies based on real-time data. And of course, Sendible’s collaboration feature allows teams to streamline workflows by assigning tasks, setting approval processes and managing communication within the platform.