Take a deep breath.

[kexej28769@nongnue]

It seems that Expedia has been punished by a Penguin-related update .

If there was an algorithm update, do you have any reason to suspect that you will be affected? Understanding the exact nature of a Google update can sometimes be difficult, but it is important to keep track of any information to ensure that your site is not at risk of being affected.

2. Is the drop specific to a segment?Wow. 75% of external, outbound links were broken in the mobile version. The desktop version had 4,905 external links, while only 1,162 were broken in the australia number data version. Remember, this is a DA 72 site with twenty thousand referring domains. Imagine losing that link because the mobile index no longer finds the backlink. What should we do? Is the sky falling?


Mobile First is not just mobile.
The first important caveat to all of this research is that Google isn’t giving up on desktop – they’re just prioritizing mobile crawls. This makes sense, since the majority of search traffic is now mobile. If Google wants to ensure that quality mobile content is served, it needs to change its crawling priorities. But they also have a competitive appetite for finding content, and to do so, they have to use desktop crawlers as long as webmasters keep shortening the mobile versions of their sites.