What is an influencer media kit, anyway?

[shaownhasan]

Many creators will link directly to their media kits on their social landing page(s). dentist data Among creators, these kits are typically referred to as “UGC portfolios” or “influencer portfolios.”

Think of an influencer media kit as a content creator’s digital resume. These presentations are a snapshot of a creator’s personal brand and track record.

How to find influencers for your brand
There’s no one “right” place to find influencers to partner with.

But some places are better than others depending on your industry and audience.

For example, influencers have pretty much taken over TikTok and Instagram. However, YouTube is more of a hub for digital creators. You can check out our post breaking down the difference between an influencer and a digital creator for more context. Below is a quick breakdown of potential places to find influencers for your brand.

Hashtags
A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags such as #gifted or #brandambassador are solid starting points. You can find industry-specific creators with niche, product-focused hashtags like #CleanTokReview or #ConcealerReview.