Marketing Automation

[kexej28769@nongnue]

For example, here’s a non-GDPR-compliant email sign-up option I recently saw on a checkout page. They tell you what they plan to send you, but the fact that it’s a pre-checked box placed under a more prominent “Place Order” button makes it very easy for people to unintentionally sign up for emails they probably don’t actually want.



Jimmy Choo, on the other hand, also gives you belgium number data opportunity to sign up for emails when you shop, but since the box is not already checked, it's good to go under GDPR.



As with standard email marketing, marketing automation experts need to ensure that they have clear consent from everyone who has agreed to be part of their lists. Check with your European contacts to make sure you know how they opted in. Also review how people can opt in to your list to make sure it’s clear what they’re signing up for so that your existing contacts are treated as legitimate.

If you use marketing automation to re-engage customers who have been inactive for a while, you may need to get permission to contact them again, depending on how long it has been since they last interacted with you.