Chances are you’ve already defined your ideal

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Note: Ready to identify and qualify your ideal customers already visiting your website? Sign up for Leadfeeder's free 14-day trial. What is a B2B content audit? A B2B content audit is a process that involves evaluating your current website content and resources. This includes blog posts, downloadable guides, eBooks, and infographics. The goal is to zero in on high-quality content that both drives traffic and generates leads.


Teams can use these insights to optimize future content, as well as make updates new zealand cell phone number list to content that is currently underperforming. How to perform a B2B content audit 1. Review your teams’ content goals and keywords Before diving into analytics, get everyone on the same page with previously identified B2B opportunities.customer profile.


What keywords are you using to guide current content efforts? Other questions you’ll want clear answers to may include: What does your content creation process look like? How is your content distributed? How do you uncover winning content ideas relative to your buyer personas? What performance metrics are used to gauge effectiveness? Pageviews Average time on page Conversions Lead quality 2.