Sometimes agencies forget this and try to apply the same principles to a client as to the previous one. But...it won't always work. That's why it's important to realize that every client is different and approach them accordingly.
It's worth listening to, but...
If you want to keep the client happy, you should always listen carefully to them in the first meetings. However, once the requirements are written down and the goal is set, you should take the reins firmly in your hands. You and the client must realize that you won the contract precisely because you were able to build a solid strategy on top of the client's idea and also bring it to life. If the client does not trust you, the work will never be done well.
There are no limits to creativity.
In today's world of advertising, it is very difficult to attract the attention of your target customer. An important skill of a good PRista is not to be afraid to be creative and not to fall into the usual advertising boxes. What worked in the past may no longer work today. Therefore, be inspired by big brands. However, you always need to add something of your own that will make your solution new and innovative. It is also important to remember what you want to promote, but at the same time not to be afraid of unconventional methods that may work better for you than standard advertising methods used by thousands of others.
The power of social media
One of the most important Key Influencers is still social media and its position is constantly strengthening. Thanks to them, it is much easier to establish connections and gain contacts that you would not otherwise have access to. Whether it is reporters, publishers, web portals or people with the same interests as your client. And not only that, social media allows you to respond directly to car owner database specific people. You can be part of a live discussion about your brand that you manage/your client. In social networks, more than anywhere else, it is true that following trends simply pays off. This world is constantly undergoing rapid change. Those who do not follow trends will fall asleep very quickly
Never underestimate infographics
The more attractive the “cover” of your message, the more attention it will attract. So create attractive content, and not just text-based. Time is running fast. Consumers don’t like to read dense texts. Add images, numbers, make it easier for people to consume the message by highlighting the most important passages graphically.
Connect
If you are preparing a campaign for a client, define together all the channels on which it should definitely appear. Then choose a slightly different strategy for each of these channels. Otherwise, print advertising in a magazine will work, otherwise you can play on social networks or in the case of audiovisual media such as TV and radio. Overall, however, the campaign should be quickly identifiable in each of the above-mentioned media and connectable with the promoted brand.