Accelerate marketing data collection and take your analytics to the next level
If you’re trying to keep your company’s online strategy under control, you’re probably using a lot of SaaS tools. Whether it’s PPC, analytics, or automation, the apparent ease of deployment and startup often sways your decision to implement a new tool. But is it really “just” a matter of inserting a small script into your website header?
With the first 2-3 tools, it may seem easy. But gradually you realize that you have more and more javascript in your source code and you are looking for a way to simplify it. At this stage, people most often switch to Tag Managers (e.g. the popular Google Tag Manager ), which allow you to set scripts inside each other, and you only put the script of the given Tag Manager in the code header.
At first glance, it may seem like you've won. Unfortunately, this doesn't solve the problem of having your data scattered across multiple systems, and suddenly a clear picture of your marketing strategy becomes a puzzle for advanced users.
Segment-implementation-1
Moreover, when you discover that your great software is not as great as it seemed, you discover another problem. You cannot replace it with a better one. Or rather, you can, but at the cost of losing all the data you have acquired so far and the high cost of programmers who will have to manually reconfigure everything. You will have to start from scratch in the new tool, because there is no way to transfer the data. Or is there?
Segment.com – a one-stop data collection tool
All of the above problems are solved by Segment . Segment is a system for simple integration of marketing tools that significantly simplifies and accelerates the implementation of new SaaS products.
Thanks to it, you no longer have to deal with each tool separately, but just deploy Segment and you're done. All other skype database integrations can be handled with the push of a button in a user-friendly interface.
Segment.io interface
This will also make your data flow clearer. Every SaaS product needs data that speaks “their language.” A segment works like an interpreter that understands the language of different tools and can translate them so that they can be used in any other system.
The resulting data stream then looks like this:
Segment.io - data flow
Advanced analytics using two-way data binding in Segment
But the benefits of Segment don't end with simple integration. If you like analytics and hacking, then I have a little cherry on top for you. You don't even need to be a programmer or a hacker.
Imagine not only being able to store data in one place and send it to any tool, but also having the tools communicate with each other. This would open up a whole new dimension of personalized marketing possibilities. And that’s exactly what’s at your fingertips now.