Other general and administrative costs

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Groupon's cost structure
Within Groupon cost structure , there are:

Credit card and processing fees
Maintenance of technology
Web hosting
Inventory
Online and offline marketing (advertising, affiliate programs, etc.)
Sales commissions
Team salaries

Groupon's competitors
Gilded City : The platform is based in New York City and offers discounts for group purchase self employed data s. It has different offers every day, which are sent to subscribers by email. It requires a minimum number of registered consumers to guarantee the deal;
Scoutmob : Headquartered in Atlanta, the platform partners with more than 1,000 independent manufacturers and features more than 10,000 items across various categories;
Jip : Also from New York, it is an aggregator that filters the best deals from over 850 providers, based on the locations and interests of consumers. The catalog includes, for example, coupons from Groupon, Gilt City and Google Offers;
Coupon X : It is owned by Save Smart, an operator of supermarkets in California and Nevada. It offers deals, discounts and rebates, and also allows you to get cashback and gift cards through its coupons;
Woot : Acquired by Amazon in 2010, it offers special daily discounts and other limited-time deals on all kinds of products, released every 30 minutes. It has free standard shipping for Amazon Prime subscribers;
dealnews : One of the most popular deal websites, with thousands of daily deals, and visited by tens of millions of customers. Its experts verify every discount published on the platform.