It helps with market differentiation

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Why does brand experience matter?
A memorable brand experience boosts brand recall and nurtures current and potential customers. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Let’s dive into the advantages in detail.

A unique brand experience separates you from the competition. Whether it’s a catchy jingle, a mascot (think: the Gerber baby), exclusive behind-the-scene footage or curated in-store interactions, an immersive brand cash app data experience establishes a distinct and memorable identity for your brand.

Screenshot of Etihad Airways' trending Twitter post featuring a behind-the-scenes video

Enhances customer experience
A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. Happy and engaged consumers are more likely to spend time interacting with your brand and explore your offerings with an open mind.

Fosters customer loyalty
When a good brand experience fuels your customer experience, it enables businesses to connect with customers on an emotional level that turns casual buyers into repeat customers. It increases the chances of customers becoming brand advocates, sharing their positive experiences on social or through word-of-mouth.