Why have an email list?

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Every time we talk about lead generation, there is one question that worries and keeps many marketing professionals and entrepreneurs awake at night : how to build an email list .

Plus, the point is also often one of the parts where most people have trouble. While there is no recipe to follow for building an email list, you can easily find hundreds of sites with miracle recipes for success.

There is no manual indicating the perfect step-by-step that works for any business, however, there are nurse database some paths that help you achieve success. That is what we will talk about here.

If creating an email list is a problem for you or if you simply have no idea how important it is for your business, in this post we will help you understand the need for a list and how you can generate your own email list.

Keep reading!


First of all, understanding the importance of email will help us clarify how to create your own list. After all, what's the point of this post if you think email is dead ?

According to market research , email usage broke records in 2015. To give you an idea of ​​how great the tool is, last year more than 205 billion emails were sent daily around the world .

Considering the world population of 7 billion people, it is as if every inhabitant of the earth sends almost 30 emails every day. But obviously, the number of users is not that high. So the average number of emails sent per day can be considered between 100 and even 200 emails per day.

So far, we're doing well, we already have a good idea of ​​how the use of email is still relevant for any business. Whether it's small, medium or large, working on the relationship with people who are interested in your business, prospects and even clients through email is the easiest path to success .

Without your own email list, you will hardly be able to maintain close enough contact with these people to:

Develop more empathy and interest in your business or brand;
Provide them with relevant content to help them navigate your sales funnel;
When they are clients, have a direct and personal channel of communication with each one.